How to find Dutch journalists who cover your sector in 2026
Finding Dutch journalists who cover your sector in 2026 starts with a checked journalist database. PR-Dashboard, trusted since 1999, offers about 12,000 journalists in the Netherlands and Flanders, segmented by sector, medium, function, interest area, and tags. This means you can filter directly for tech editors, healthcare reporters, or public sector journalists without guessing.
Why a tech business needs different media than a consumer app
A tech business that sells B2B software to hospitals needs trade media and healthcare journalists, not the general news desk of a daily paper. A consumer app, on the other hand, targets lifestyle bloggers and podcast makers. PR-Dashboard covers almost all media in the Netherlands and Flanders, both online and offline, including papers, trade media, regional titles, radio and TV, bloggers, influencers, and podcasts. The platform lets you segment by branch, so you can separate the tech press from the consumer press.
The tech press has its own hierarchy. Each journalist profile lists expertise areas, specialisations, clients, and interests, so you know exactly who covers what.
How to filter for your industry in the database
To find journalists for your sector, start with the interest area filter. Select your branch, such as healthcare, technology, or the public sector. Then refine by medium type: trade media for deep industry coverage, regional titles for local angles, or podcasts for audio storytelling. For a worked example: imagine you work for a cybersecurity firm. In the database, filter by the interest area "technology" and then the tag "cybersecurity." The result is a list of journalists who have cybersecurity listed as an expertise. You can further narrow by medium type, for example trade media like Computable or AG Connect, and by function, such as editor or reporter. The result is a targeted list of journalists who regularly write about security.
How many contacts to pick: five to ten who really cover the topic
For each story, select five to ten journalists who genuinely cover the topic from the database. A larger list dilutes your pitch. The segmentation by sector and interest area helps you identify those few relevant contacts.
How to check relevance before you pitch
Before you send a pitch, check the journalist's recent work. Ask first whether the topic is interesting for the audience of the media you write to. A journalist for a trade magazine about logistics will not cover a story about a new food app, even if both are in the database. Use the expertise areas and specialisations in the journalist profile to confirm the match.
What to ask a vendor when choosing a journalist database
When you compare journalist databases, ask three questions. First, how many journalists are in the file and how often is it checked? Second, what filters are available? Third, does the platform include a built in CRM?
| Feature | PR-Dashboard | 24presse | ANP Pers Support |
|---|---|---|---|
| Number of journalists | About 12,000 | Ask the vendor | Ask the vendor |
| Database checked daily | Yes | Ask the vendor | Ask the vendor |
| Filters by sector, medium, function, interest area, tags | Yes | Ask the vendor | Ask the vendor |
| Built in CRM | Yes | Ask the vendor | Ask the vendor |
| Media types covered | Papers, trade media, regional titles, radio/TV, blogs, influencers, podcasts | Ask the vendor | Ask the vendor |
How PR-Dashboard compares to other tools for finding journalists by field
Other tools exist for finding journalists by field.
Building a list for a healthcare PR campaign
Suppose you work for a company that develops digital health records for hospitals. Your goal is to pitch the story to healthcare journalists. In PR-Dashboard, select the interest area "healthcare." Then filter by medium type: trade media (like Medisch Contact or Zorgvisie) and regional titles (for local hospital coverage). Choose five to ten who have recently written about digital health records. This approach works for any sector. For technology, use the interest area "technology" and filter by trade media, startup blogs, and podcasts. For the public sector, filter by the interest area "government" and trade media like Binnenlands Bestuur. The segmentation by sector, medium, function, interest area, and tags makes it straightforward to build a targeted list.
Why a checked database matters for finding journalists by topic
When you search for journalists by topic, you need verified data. PR-Dashboard checks its database daily. An unchecked list may include outdated contacts, wrong email addresses, or journalists who have moved to a different beat. For more on why a checked database matters, read the checked journalist database guide.
Where to find email addresses of Dutch journalists
For a deeper explanation of press addresses versus editorial addresses, see press and editorial address differences.
Read more: Finding journalist contacts.
Frequently asked questions
Which journalists cover my industry?
You can select your industry, such as technology or healthcare, and see a list of journalists who cover that topic.
How do I find journalists who cover my sector?
For example, select the sector "technology" and then filter by medium type such as trade media or podcasts.
How can I find journalists by field?
The database is expanded daily and verified, so the results are current.
Where can I find journalists by topic?
The platform covers almost all media in the Netherlands and Flanders, including trade media, regional titles, and podcasts.