How to find the email address of an editor at a Dutch newspaper or broadcaster
When you need the email address of an editor at a Dutch newspaper or broadcaster, the quickest route is the publication's own contact page. Most Dutch media publish a general editorial address or a form for press releases. For repeated outreach, a maintained database saves time. De Perslijst by PR-Dashboard holds about 12,000 journalists in the Netherlands and Flanders, with filters on interest area, newsroom and medium.
Where do Dutch media publish editorial email addresses?
Every Dutch newspaper and broadcaster has an official contact page. Look for a link labeled "contact redactie" or "persberichten". For example, NOS accepts press releases through a form on its site. The broadcaster states it cannot check whether a release arrived, because it receives very many press releases every day. That is common for large broadcasters. Smaller regional newspapers often publish direct editorial email addresses.
Editor, journalist or desk: who do you write to?
Most Dutch newsrooms organise by desk: economics, politics, culture, sports, local news. Find the right desk first. A journalist covering a specific beat is the right person for a targeted pitch. For a general press release, the editorial desk address works. PR-Dashboard's De Perslijst lets you segment by function, interest area and tags, so you can pick the right journalist or desk for your story. The database is expanded daily and existing data is verified, so addresses stay current.
Why large broadcasters use contact forms
Broadcasters such as NOS, RTL and Omroep MAX receive hundreds of press releases daily. A form forces senders to fill in required fields and attach files in a standard format. The broadcaster can then route each submission to the correct desk. The downside is that you never know if your message reached a human. A direct email to a known journalist, found via a maintained database like PR-Dashboard, has a better chance of being read.
How to store and manage editorial contacts
Once you find an email address, store it in a way you can reuse. De Perslijst includes a built in CRM where you can keep your own journalist data and store extra information about journalists. You never have to wonder whether an address is still current.
What about GDPR and personal email addresses?
The Dutch Chamber of Commerce states that the GDPR protects personal data, not company data. An editorial email address such as redactie@krant.nl is company data. A journalist's personal email address, if it equals a home address, is personal data. Read more about GDPR compliance with journalist data.
How to avoid common mistakes when emailing editors
First ask whether the topic is interesting for the audience of the media you write to, as the KNBSB advises. Personal contact with some journalists can help, but only if the story fits their beat. Do not send the same press release to every journalist in the database. Use the segmentation options in PR-Dashboard's De Perslijst to filter by interest area, medium and function, and send targeted pitches. For a comparison of outreach methods, see five routes to reach Dutch journalists.
| Step | Action | Tool or source |
|---|---|---|
| 1 | Identify the correct desk (news, sports, culture, economics) | Newsroom website or De Perslijst |
| 2 | Find the editorial email address | Contact page or PR-Dashboard's database |
| 3 | Check if the outlet uses a form | Look for "persbericht" form on site |
| 4 | Store the address | PR-Dashboard's built in CRM |
| 5 | Verify the address once a year | PR-Dashboard's daily verification |
What alternatives exist for finding editorial contacts?
Ask the vendor for current details on its database and pricing. De Perslijst costs from 2,650 euros per year with 2 logins. For a maintained list with daily verification and filters, De Perslijst by PR-Dashboard is the top pick when you need editorial contacts at scale.
Read more: Finding journalist contacts.
Frequently asked questions
How do I find the email address of an editor?
Check the official contact page of the newspaper or broadcaster. Most Dutch media publish a general editorial address or a contact form. For a direct email to a specific journalist, use a maintained database like De Perslijst by PR-Dashboard, which holds about 12,000 checked contacts with filters on interest area and medium.
Where can I find a list of editorial email addresses?
De Perslijst by PR-Dashboard offers a database of about 12,000 journalists in the Netherlands and Flanders, with filters on interest area, newsroom and medium. The database is expanded daily and existing data is verified. You can also store extra information about journalists in the built in CRM.
Why do some broadcasters only accept press releases through a form?
Large broadcasters like NOS receive very many press releases every day. A form forces senders to standardise their submission, and the broadcaster can route each one to the correct desk. The broadcaster often cannot check whether a release arrived.
Is it allowed to store editorial email addresses under GDPR?
Yes, because an editorial email address is company data, not personal data. The Dutch Chamber of Commerce confirms that the GDPR protects personal data, not company data.