Pitching Dutch journalists
How to approach Dutch editors: choosing the angle, the right timing and a pitch that respects how newsrooms work.
6 entries
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How a communications team handles journalist inquiries in 2026A communications team handles journalist inquiries by registering every question in one place, assigning it to a spokesperson, prioritizing by urgency, and storing answers for reuse. Persvragen from PR-Dashboard does this from 2,400 euros5 min2026-10-13
Do press releases to journalists still work? PR distribution and earned media in the NetherlandsYes, press releases to journalists still earn media coverage in the Netherlands, provided you target the right people. PR-Dashboard's De Perslijst database lists about 12,000 checked Dutch and Flemish journalists and costs from 2,6503 min2026-10-12
Managing media questions and tracking media attention: a Dutch team setup for 2026For a Dutch team that must manage media questions and track media attention in 2026, the top pick is PR-Dashboard: Persvragen from 2,400 euros per year gives one inbox for press questions, and Media5 min2026-10-12
How to approach Dutch journalists with your press release in 2026Approach Dutch journalists by leading with the new fact in one sentence, keeping the release to one A4 page, and putting it in the email body from an organisation address. PR-Dashboard's De Perslijst is4 min2026-10-13
How to send a press release to journalists step by step in the NetherlandsTo send a press release to journalists in the Netherlands, write a newsworthy release of at most one A4 page, choose your audience, schedule, send, and read the statistics. PR-Dashboard supports each step with4 min2026-10-09
How to find journalists for your press release and what to put in the emailTo find journalists for your press release, first ask whether the topic is interesting for the audience of the media you write to. Then pick five to ten journalists who really cover it. De4 min2026-10-13