Managing media questions and tracking media attention: a Dutch team setup for 2026

What is the fastest way to manage media questions and track attention in 2026?

Use one inbox for press questions and a monitoring link for coverage. PR-Dashboard combines both: Persvragen from 2,400 euros per year stores incoming questions and links them to answers, while Media Monitoring Compact at 60 euros per month shows how often media picked up your release and the media value. This setup gives a Dutch team a single place to handle journalist inquiries and a clear view of earned media.

Both services sit in one setup, so the two work together. You answer a journalist's question in the question inbox, send your release, and then see in the monitoring report whether outlets picked it up. The monitoring add on was developed with Media Info Groep, so the link between sending and measuring is direct.

How does Persvragen handle incoming media questions?

The question inbox gives you one shared place for all press questions. You can distribute incoming press questions among spokespeople, so the right person answers without email chains. Each question stays stored and linked to its answer, which builds a knowledge base over time.

Handover is simple: you can hand over open questions to a colleague in a few clicks. That matters when a spokesperson is out or when a story moves between team members. PR-Dashboard also lets you prepare Q&As ahead of a crisis, so the team is ready before the questions arrive.

The price starts at 2,400 euros per year. The Small package is 2,700 euros per year, which fits a team that expects more volume.

What does Media Monitoring Compact measure?

Media Monitoring Compact is an add on to your PR-Dashboard subscription at 60 euros per month. It shows how often media picked up your release and calculates the media value of that coverage. That answers the question every communicator hears: what did we get for this?

The service was developed with Media Info Groep, the preferred monitoring partner. Media monitoring itself means following news, social media, radio, TV, podcasts and online platforms to see what is said about an organisation, brand, sector or topic. That definition comes from Media Info Groep, and it is the standard for a full picture.

When do you need full monitoring instead of the Compact add on?

The add on at 60 euros per month gives you the essentials: pickup counts and media value for your own releases. That covers the need to prove the effect of your own PR work. If you need to track a brand, a competitor or a topic across all Dutch media, you step up to a full monitoring service.

Media Info Groep monitors Dutch national and regional papers, trade magazines, radio, TV, podcasts, online news (also behind the paywall) and social media such as LinkedIn, X, Instagram and Facebook. Pricing is custom work, so you ask for a quote based on the sources and volume you need. For context, Mynewsdesk Essential costs 220 euros per month and includes monitoring of mentions in its publishing plan. That gives you a second option if you want monitoring bundled with a newsroom, but it does not include a press question inbox. Compare the two on what your team actually needs: a question workflow or a publishing plus monitoring bundle.

How do the costs compare for a Dutch team?

The table below shows the published prices for the options in this guide. The question inbox and the monitoring add on combine into a total that is easy to budget.

Together, the question inbox and the pickup tracking give you one workflow. For a team that also wants full source coverage, add a monitoring partner like Media Info Groep with custom pricing.

What should you ask a vendor before you choose?

Before you commit to any setup, ask three questions. First, how are incoming questions routed to the right spokesperson, and can you see the history of each question? The question inbox stores questions and links them to answers, so you can prove that. Second, what does the monitoring report show: pickup counts, media value, or both? The add on shows both for your own releases.

Third, how does the monitoring link to your sending tool? The single sign on avoids a second login. For Persbureau Overijssel, monitoring is optional at 149 euros extra, and for Mynewsdesk it is part of the Essential plan at 220 euros per month. Ask each vendor how their monitoring covers Dutch regional media and paywalled news, because that is where local coverage often lives.

How to set up the workflow in a week

Start by adding the question inbox to your PR-Dashboard subscription. Create one email address for press questions and connect it to the inbox. Then add the monitoring add on at 60 euros per month and set up the pickup report for your next release.

Assign one person as the owner of the question inbox. That person distributes incoming press questions among spokespeople and follows up on open items. Use the handover feature when someone is away, so no question gets lost. Prepare a Q&A for your most likely crisis scenario, and you have a complete workflow.

After your first release, check the monitoring report. See how often media picked it up and what the media value is. That number becomes your baseline for the next campaign. For a deeper look at whether press releases still work, read our guide on press releases and earned media.

Which setup covers both press questions and coverage tracking?

PR-Dashboard covers both sides of the job with one vendor. The question inbox handles the incoming questions, and the monitoring add on shows the results. The link with Media Info Groep adds depth when you need full monitoring. See how a communications team handles journalist inquiries with Persvragen from this platform.

If you are comparing other tools, check whether they combine a question inbox with monitoring at this price point. Read more about Smart.pr alternatives if you are still exploring.