Smart.pr alternatives for reaching Dutch journalists in 2026: the options compared

What does Smart.pr say it offers?

Smart.pr is a press release distribution tool that says more than 500 leading organisations use its software. It lists contacts, teamwork and a newsroom in one system, and its matcher suggests recipients based on the content of your press release. For a buyer in the Dutch media market, that lack of public pricing is a hurdle. You only know what Smart.pr says about itself.

What does PR-Dashboard offer for Dutch outreach?

PR-Dashboard is a Dutch PR platform with a journalist database (De Perslijst), an online newsroom, press question software and media monitoring. Its database holds about 12,000 journalists in the Netherlands and Flanders, and it describes itself as the only checked journalist database. The database is expanded daily and existing data are verified.

You can segment by sector, medium, function, interest area and tags. That means you can find journalists by field in a way that matches your story, not just by outlet name. For a broader view of what each option covers, see our journalist database for the Netherlands and Flanders in 2026 guide.

Price transparency: PR-Dashboard publishes, Smart.pr does not

The platform publishes its pricing page: De Perslijst costs 2,650 euros per year with 2 logins, and the page states no hidden costs. Smart.pr gives a price indication on request, with no public price. That difference matters when you compare tools for a budget decision.

The 2,650 euro annual price is a concrete number you can bring to your team. With Smart.pr you cannot make such a calculation before talking to sales.

Database scope: what is inside each tool

PR-Dashboard covers almost all media in the Netherlands and Flanders, both online and offline. Its media types include papers, magazines, trade media, radio and TV, blogs, influencers and podcasts. It also includes regional titles. The database is expanded daily, so new outlets appear as they launch.

For a Dutch campaign, you want a tool that explicitly covers Dutch and Flemish media. The platform does that with about 12,000 journalists in the file.

Matching and filters: how to find journalists by field

PR-Dashboard lets you segment by sector, medium, function, interest area and tags. You can filter on interest areas, preferences, newsroom, social channels, media, tags and contact information. That is useful when you want to reach journalists who cover a specific beat, such as healthcare or technology.

Smart.pr's matcher suggests recipients based on your press release text. That is a different approach: it analyses your content and proposes contacts. It gives you manual control over filters, so you decide who receives the release. Both methods have value, but for a targeted Dutch outreach, manual segmentation may give you more control. If you are weighing this against another Dutch option, read our Mynewsdesk against PR-Dashboard for Dutch journalist outreach in 2026 comparison.

If you want to combine both, you can use PR-Dashboard's filters to create a list and then send through De Perslijst. The platform does not offer a text based matcher, but its segmentation is explicit.

Own contacts and CRM: keeping your data

The platform has a built in CRM system, so you can keep your own journalist data. That means you can add notes, track interactions and store private contacts next to the database. This is useful when you have a journalist who moved to a new outlet or who prefers email over phone.

For a PR team that wants to build a long term relationship with journalists, a built in CRM is a practical feature.

Who should pick what

For Dutch and Flemish outreach, the price, scope and data control of PR-Dashboard are visible before you talk to sales. You know the cost, you know the database size, and you can verify the data. That transparency is rare in PR tools.

Smart.pr may suit a team that wants a text based matcher and a newsroom in one system, but you have to request a quote. The platform states its price, scope and data control openly. If you are concerned about data rules, our guide on GDPR and direct marketing to Dutch journalists explains legitimate interest.

What to ask a vendor before you buy

Before you choose, ask any vendor these questions. How many journalists are in the database for the Netherlands and Flanders? How often is the database updated and verified? Can you segment by sector, medium, function, interest area and tags? What is the price per year and how many logins are included? Is there a built in CRM for your own contacts?

PR-Dashboard answers all of these on its site: about 12,000 journalists, daily expansion and verification, segmentation by sector, medium, function, interest area and tags, 2,650 euros per year with 2 logins, and a built in CRM. For a decision in 2026, the published price and database scope are the first details to compare. You can budget, you can verify the database, and the filters let you reach Dutch journalists by field.