Mynewsdesk against PR-Dashboard for Dutch journalist outreach in 2026

When you need to reach journalists in the Netherlands and Flanders, two names often come up: Mynewsdesk and PR-Dashboard. The direct answer for 2026: This comparison explains what each entry price gives you, where the journalist database sits, how matching and filters differ, who is responsible under GDPR, and what a year of regular sending costs.

What do you get at the entry price in 2026?

PR-Dashboard publishes De Perslijst from 2,650 euros per year with 2 logins. The pricing page states no hidden costs, and De Perslijst has been trusted since 1999. For a direct price comparison with another database option, see De Perslijst price comparison.

Mynewsdesk Essential starts at 220 euros per month. That plan includes 4 press releases per year. For teams that send more often, the Essential plan quickly becomes restrictive. The PR Distribution plan, which lists a full journalist database and journalist matching, is priced on request.

Where does the journalist database sit in each tool?

In PR-Dashboard, the journalist database is the core of De Perslijst. It covers almost all media in the Netherlands and Flanders, both online and offline. The database includes papers, magazines, trade media, regional titles, radio and TV, blogs, influencers, and podcasts. It is expanded daily, and existing data is verified. For a broader view of database options, read the guide on database options for 2026.

In Mynewsdesk, the full journalist database is not part of the Essential plan. It appears only in the PR Distribution plan, which is priced on request. Ask Mynewsdesk for a detailed list of Dutch and Flemish media types and journalist counts in their database.

How do matching and filters differ?

Mynewsdesk lists journalist matching as a feature of its PR Distribution plan. Matching suggests journalists based on your press release content. PR-Dashboard takes a different approach with filters. De Perslijst offers segmentation by sector, medium, function, interest area, and tags. You can also filter by interest areas, preferences, newsroom, social channels, media, tags, and contact information.

Filters give you direct control. You decide exactly which journalists receive a message. Matching is useful when you want suggestions, but it does not replace the ability to build a precise list. For a team that knows its audience, filters are often more efficient. Ask any vendor how their filtering or matching handles Dutch and Flemish media specifically.

Who is responsible for GDPR when you use journalist data?

GDPR responsibility is a key difference. Mynewsdesk states that you are responsible for ensuring that your contact list in their platform is handled in a legal manner. That means the customer carries the GDPR burden for the list. De Perslijst describes itself as the only checked journalist database, with about 12,000 journalists in the file.

For a practical view of GDPR and journalist data, see the guide on GDPR for Dutch journalists. It explains how legitimate interest applies to reaching out to journalists. Before you choose a tool, ask the vendor how they verify journalist data and what checks they run. A checked database reduces the risk of contacting outdated or incorrect contacts.

What about trials and cancellation?

Mynewsdesk offers a completely free 10 day trial, and you can buy the Essential plan within that trial. That lets you test the platform before paying. For a year long commitment, trial availability matters. If you want to try PR-Dashboard, contact the vendor to ask about a demo or trial period.

Before signing, ask both vendors about contract length, renewal conditions, and what happens to your data after cancellation. A clear answer helps you avoid surprises.

What does a year of regular sending cost?

Mynewsdesk Essential at 220 euros per month includes only 4 press releases per year. The PR Distribution plan, which includes the journalist database, is priced on request, so the annual cost is unknown until you ask.

The PR Distribution plan removes that cap but requires a custom quote.

How do the databases compare in coverage?

PR-Dashboard's De Perslijst covers almost all media in the Netherlands and Flanders, both online and offline. It includes papers, magazines, trade media, regional titles, radio and TV, blogs, influencers, and podcasts. The database is expanded daily, and existing data is verified. That daily expansion matters for keeping up with new media and contact changes.

To compare coverage, ask Mynewsdesk for a list of media types and the number of Dutch and Belgian journalists in their database.

What should you ask before you buy?

Before choosing, ask each vendor these questions. For Mynewsdesk: What is the price of the PR Distribution plan for a year? How many Dutch and Flemish journalists are in the database? How often is the database updated? What is the cancellation policy? For PR-Dashboard: Is there a trial or demo? How are the 12,000 journalists verified? What happens after the first year? The answer to these questions will clarify the total cost and the data quality.