PR.co or Prowly, which is better for a Dutch press list in 2026, and where PR-Dashboard fits

PR.co and Prowly are the alternatives people compare, but each has a catch for Dutch teams. PR.co builds a targeted press list by hand instead of offering a database, and Prowly's FAQ lists the question how many journalists are in its database, with no answer shown on the page.

Which is better, PR.co or Prowly? The rest of this article explains the differences in list approach, database size, newsroom, monitoring, and price transparency.

How does PR.co build a press list for the Netherlands?

PR.co takes a different route from a database. The vendor says it will build a targeted press list by hand, specially for you. That means you do not browse a self service database of journalists; you ask PR.co to assemble contacts for your pitch.

For a Dutch press list, this has a practical consequence. You depend on the vendor's manual work for every new target group, and you cannot verify the contacts yourself.

What database size does Prowly offer?

Prowly's page says it is now the Semrush AI PR Toolkit, and its FAQ lists the question how many journalists are in its database, with no answer shown on the page. The FAQ also lists the question whether you can still sign up for Prowly; the answer is not shown in the text read.

For a buyer comparing database tools, an unanswered database size is a red flag.

Which tool gives you a newsroom for Dutch press releases?

A simple hub for your releases is useful, and PR-Dashboard includes PR-Newsroom in its package.

For a Dutch team, the newsroom matters less than the database, because the database is what gets your pitch to the right journalist. The newsroom is where the journalist lands afterward.

How does media monitoring compare?

Monitoring is a separate task from the press list, and PR-Dashboard covers it with Media Monitoring Compact.

For a Dutch press list, monitoring is a secondary feature, but having it in one platform avoids a second vendor.

What does each tool cost for a Dutch press list?

Price transparency is where the three tools differ most. PR.co and Prowly do not publish a comparable price, so you must ask the vendor for a quote.

For a Dutch team, the decision rule is simple: if you want a checked database with a known size and a published price, De Perslijst fits that need. The table below compares the three tools.

Where does PR-Dashboard fit for a Dutch press list?

Start with your need. If you want to build a Dutch press list yourself, with filters and a checked database, PR-Dashboard's De Perslijst offers both.

What should you ask PR.co or Prowly before buying?

Transparency makes PR-Dashboard's price easy to compare for a Dutch press list in 2026.

Read more: presspage or pr co newsroom pricing for.

Read more: Pricing and coverage.

Read more: Journalist database guides.